With the upgrading of consumption and the popularization of health concept, the public's requirements for food and daily chemical products have shifted from "easy to use, beautiful" to "healthy, safe and high-end", which also urges the essence and pigment industry to bid farewell to the traditional extensive production, and upgrade to the direction of naturalization, health, refinement and customization. The industry iteration trend is increasingly obvious.
Naturalization and additive free have become core mainstream trends. In the past, synthetic essence and pigments dominated the market by virtue of their high cost performance, but now consumers extremely reject chemical additives, and the market scale of natural essence and natural pigments continues to expand. Industrial enterprises have increased their research and development of natural raw material extraction and purification technologies. Through new technologies such as low-temperature extraction, biological fermentation and membrane separation, the pain points of unstable flavor of natural essence and easy fading of natural pigment are solved, and the safety and performance of natural raw materials are considered. At the same time, "zero artificial color, zero synthetic essence" has become the core selling point of high-end food, maternal and infant care products, and also the key to differentiated competition in the industry.
Refined and customized production is gradually replacing generic formulas. The traditional standardized essence and pigment formula is difficult to meet the needs of the market segment. Now niche taste, exclusive color and customized taste have become new outlets in the industry. For functional food, low sugar snacks, high-end skin care products, niche fragrance cleaning and other sub categories, enterprises began to customize their own essence and color scheme, adjust the flavor level, color texture according to the product positioning, target groups and use scenarios, get rid of homogeneous competition, and create the color of special products.
Security and standardization controls continue to be upgraded. The relevant national departments constantly improve the production, use and testing standards of essence and colorants, strictly limit the types, dosage and application scope of additives, and force the industry to eliminate backward production capacity. At the same time, the quality control system of the enterprise itself is becoming increasingly perfect. Through intelligent processes such as precise proportioning, intelligent feeding, and full process detection, problems such as excessive addition and illegal use have been eliminated, ensuring the safety and compliance of the product.
In addition, functional upgrades have become a new development direction. Traditional essence and colorants only have the function of flavoring and coloring, while new raw materials gradually integrate functional attributes: antibacterial essence, antioxidant color pigments, soothing skin care essential oils and other functional products continue to emerge, making essence and colorants no longer simple accessories, but become core ingredients to improve product added value, and promoting the whole industry to continue to develop toward high-end and multi-functional direction.